Well call me Penelope Pitstop! Okay don’t, but I bet you would if I picked you up in the sassiest car that ever was, the 1956 Dodge LaFemme. Between 1955 and 1956, Dodge produced the first car specifically marketed to women, which came in pink exterior, naturally, complete with a pink umbrella, a pink handbag and lipstick holder, among other totally sassy accessories.
Their marketing brochures said the car was made “By Special Appointment to Her Majesty… the American Woman.”
Or perhaps, America just wasn’t ready for an army of Penelope Pitstops to take over the roads?
Each purse was stocked with a face-powder compact, lipstick case, cigarette case, comb, cigarette lighter and change purse, all made of faux-tortoiseshell plastic or pink calfskin and gold-tone metal, all were designed by “Evans”, a maker of women’s fine garments and accessories in Chicago at the time.
Upholstered in a pink rosebud tapestry with pale pink vinyl trim, the La Femme came with a keystone-shaped purse that could be stowed in a compartment in the back of the passenger seat.
Around less than 60 Dodge La Femme’s are known to survive today.
The bottom line is, the La Femme didn’t sell. Some say it wasn’t marketed well enough at the Dodge dealerships, where only single-sheet pamphlets were available instead of shiny demonstration models. There is also very little evidence of magazine, television, radio advertisements and it’s likely most American households never even knew it existed at the time.
Behind the drivers seat was a compartment that contained a raincoat, rain bonnet and umbrella that matched the rosebud interior fabric.
And on a parting note…
The Original “Pink Ladies” Car, Complete with Lipstick Holder and Pink Umbrella W ell call me Penelope Pitstop! Okay don’t, but I bet you would if I picked you up in the sassiest car that