In early 2014, information was leaked online showcasing a limited-time store release of Baja Blast later that year. In March, images began to surface of Baja Blast’s bottle form. The store release of Baja Blast was first confirmed here. Baja Blast was released in stores on May 5th, 2014, and remained available for the whole summer.
Baja Blast was released exclusively to Taco Bell restaurants in the United States in 2004, having been chemically formulated to taste best with their food.
From October 17 – November 20th, 2019, a variant version was released for a limited time, entitled the Baja Blast Birthday Freeze. This release consists of the Baja Blast Freeze, with candy sprinkles in it.
On July 30th, 2018, PepsiCo responded to an email, claiming that they had brought Baja Blast to store shelves once more. Around August 2018, Baja Blast made another release to store shelves in certain regions of the United States. It lasted from August 2018 and until September 2018, when Baja Blast was later discontinued.
Some pictures surfaced in August 2019 of Baja Blast featured in 24-packs for the first time at Sam’s Club, as an exclusive release outside its standard promotion window. It is still claimed as a “Limited Time Only”.
In 2016, the flavor was re-released for the DEWcision 2016 promotion alongside with Pitch Black. This promotion involved a voting poll for fans to vote on their favorite of the two flavors via Twitter hashtags and challenges issued by Mountain Dew. The winner of the promotion would be made permanent on store shelves. However, Baja Blast lost to Pitch Black by an extremely small margin and was yet again discontinued in bottles and cans.
On April 27th, 2018, Taco Bell Canada announced that Baja Blast would become available at Canadian Taco Bell restaurant locations. This was the first time that Baja Blast would be released in a country outside of the United States.
2012 – Present (Taco Bell Freeze)
Mountain Dew re-released Baja Blast for summer 2015. It was in stores beginning April 20th, 2015, alongside Sangrita Blast. It was produced in bottles for an extended period of time after its discontinuation in cans.
Baja Blast is a Mountain Dew flavor variant. It is exclusively sold at Taco Bell restaurants, save for limited-time retail releases. Its standard Taco Bell tagline in the United States is "A Tropical Lime Storm," while it’s market release tagline was "DEW with a blast of natural and artificial…
Unleash the tropical lime storm with Mountain Dew’s Baja Blast flavor- it combines the classically refreshing taste of Original Mountain Dew with a zing of tropical citrus that makes this delicious soda one-of-a-kind. Originally formulated to taste best when paired with Taco Bell products, Baja Blast has notes of lime that go best with Mexican food!
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MOUNTAIN DEW BAJA BLAST SODA
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Unleash the tropical lime storm with Mountain Dew’s Baja Blast flavor- it combines the classically refreshing taste of Original Mountain Dew with a zing of tropical citrus that makes this delicious soda one-of-a-kind. Originally formulated to taste best when paired with Taco Bell products, Baja Bl