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l+sd ratings

The season finale of “The Brave” (0.7/3 in 18-49, 3.9 million viewers overall from 10-11 p.m. ET) jumped +15% week to week in total viewers (3.9 million vs. 3.4 million) and maintained 100% in 18-49, to equal the show’s highest 18-49 rating since its fall finale on Nov. 20 (0.9). L+3: “The Brave” grew by +75% in 18-49 (0.71 to 1.24) and +2.5 million viewers overall (3.9 million to 6.4 million) going from L+SD to L+3. That +75% increased was the night’s biggest L+3 lift on the Big 4 networks. L+7: “The Brave” has increased by +69% in 18-49 rating going from L+SD to L+7 (from a 0.96 to a 1.62) and more than +3.0 million viewers overall (4.8 million to 7.8 million). With the addition of projected 35-day non-linear ratings, the “Brave” figure grows to a 2.23 in 18-49. Upscale: “The Brave” is generating a solidly upscale audience, indexing at a 109 among adults 18-49 living in homes with $100K+ incomes.

“This Is Us” surged +9.4 million persons or +53% above last year’s post-Super Bowl drama telecast in total viewers (26.972 million vs. 17.576 million on Feb. 5, 2017 from 11 p.m.-12:01 a.m. ET for Fox’s premiere of “24: Legacy”) and +52% in adults 18-49 (9.3 vs. 6.1). The last post-Super Bowl entertainment telecast to deliver a bigger overall audience was NBC’s Feb. 5, 2012 edition of “The Voice,” which averaged 37.6 million viewers.
It’s NBC’s most dominant non-Olympic week in people-meter history, with a +173% advantage over the combined result of the Big 4 competition in adults 18-49 (with a 7.1 rating vs. a combined 2.6) and an +81% advantage in total viewers (23.1 million vs. 12.7 million). Versus the week’s #2 network, NBC held a +689% lead in 18-49 (7.1 vs. 0.9 for ABC) and a +280% margin in total viewers (23.1 million vs. 6.1 million for CBS), marking NBC’s largest advantages over #2 in a non-Olympic week ever in the history of people meters.

“The Wall” (1.1/4 in 18-49, 5.4 million viewers overall from 8-9 p.m. ET) increased its rating from half-hour to half-hour in every key ratings category and tied for #2 in the hour among the Big 4 networks in adults 18-49. Upscale: “The Wall” delivers a solid upscale audience, indexing at a 108 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
NBC’s average 98.5 million viewers in primetime makes this the network’s second most-watched night in people meter history, behind only the 103.9 million of Sunday, Feb. 1, 2015, also a Super Bowl night.
“Superstore” (1.1/4 in 18-49, 3.4 million viewers overall from 8-8:30 p.m. ET) rated within 0.1 of the prior week in 18-49 (1.1 vs. 1.2, which equaled the show’s high since premiere week), despite the return this week of time-period competition from “The Big Bang Theory”) and retained 100% in adults, men and women 18-34. L+3: “Superstore” increased by +41% in 18-49 (1.06 to 1.49) and +918,000 viewers overall (3.4 million to 4.3 million) going from L+SD to L+3 Nielsens. Upscale: “Superstore” is delivering a strong upscale audience, indexing at a 118 among adults 18-49 in $100K+ homes.
Thursday
NBC won the night in adults 18-49, for the network’s 13th consecutive Tuesday win in adults 18-49 among the Big 4 networks.

“Ellen’s Game of Games” (1.8/7 in 18-49, 7.6 million viewers overall from 8-9 p.m. ET) ranked as the #1 show in the timeslot among the Big 4 in adults 18-49, total viewers and every other key category, retaining 100% week to week in 18-49 (1.8 vs. 1.8) and growing in in total viewers (7.582 million vs. 7.571 million). “Games” won the timeslot in 18-49 by a +64% margin over CBS’ “Super Bowl Commercials 2018” (1.8 vs. 1.1) and grew from half-hour to half-hour in every key ratings measure. L+3: “Games” grew by +14% in 18-49 (1.79 to 2.04) and +791,000 viewers overall (7.6 million to 8.4 million) going from L+SD to L+3 Nielsens. L+7: “Ellen’s Game of Games” has increased by +20% in 18-49 rating going from L+SD to L+7 (from a 2.03 to a 2.43) and +1.3 million viewers overall (8.2 million to 9.5 million).

NBC DELIVERS ITS MOST DOMINANT RATINGS WIN FOR A NON-OLYMPIC WEEK IN PEOPLE-METER HISTORY