“Notice how none of the cookie boxes are a 10?” Charlotte explains in her letter. “The real 10 is donating a box [for the troops fighting overseas]. It helps strike a spark in the treacherous live of those making America safe. Please honor them by donating.”
The phrase “honest sales pitch” may seem like an oxymoron. But that was the goal of 11-year-old Charlotte McCourt when it came to hawking Girl Scout Cookies this year. Which is why, when the sixth-grader sat down to compose an email to her father’s friend in an attempt to unload some boxes, she decided to go for broke by offering up a bunch of brutally honest reviews of the available flavors.
“It is a bleak, flavorless gluten-free wasteland,” Charlotte writes. “It is as flavorless as dirt. I give it a 1.”
The 11-year-old’s honest sales pitch has helped her sell more than 7,000 boxes of the cookies!
(We totally agree. Nutter Butters are soooo much better.)
Meanwhile, since Charlotte’s dad Sean is as a producer on former Dirty Jobs star Mike Rowe’s podcast, “The Way I Heard It,” he passed along a copy of the letter, which Rowe then read aloud and posted on his Facebook page, along with a link to Charlotte’s cookie-selling website.
Wanna know how many boxes of cookies Charlotte’s sold since the post went live? That number is 7,491 according to an update by Rowe written on January 26. Just for comparison, she sold 300 bozes last year. Pretty incredible.
Straight and to the point—this girl is totally our hero! But she saves her most scathing words for a confection known as the Toffee-tastic, which we had never even heard of before today. And now we know why.
“I would like to tell you about the cookies, for some of the descriptions use false advertising,” she wrote, adding that she would then be rating the cookies on a scale of 1 to 10. “Savannah Smiles are like sweet lemon wedges with just the right balance of sweet and sour. This cookie gets a 7 for it’s divine taste. Next is the Trefoil. It is a plain butter cookie with pairs well with any hot drink. I would give it a 6 because alone, it is sort of bland. The Do Si Do is a peanut butter sandwich. I give it a 5 for unoriginal, bland flavor.”
The 11-year-old's honest sales pitch has helped her sell more than 7,000 boxes of the cookies!