People aren’t hesitant to pay for CBD. Sales of CBD and hemp oil products in the U.S. reached $238 million in 2018 – that’s a 57% increase from the previous year.
Legality is obviously a big part of CBD marketing and failure to follow the rules could result in significant penalties. Classification of the cannabis plant as a Schedule I narcotic has hindered progress in the legal department. FDA regulations pose a concern for marketers and if you are hoping to start selling CBD online, you may be wondering what your options are in regards to advertising and marketing.
If you are selling, or planning to sell, CBD products online you must have systems in place to ensure that you are fully compliant with each state’s laws around CBD. Implementing product-based shipping restriction rules on your store will help you stay within safe shipping zones.
Since 2014, worldwide cannabis industry sales have tripled. Over the course of the next five years, sales could quadruple. What is most interesting about this prediction is the fact that the projected future is non-inclusive of retail and pharmaceutical sales. Moreover, there are various types of CBD available to potential customers, including:
Since CBD advertising is not currently allowed on the major ad platforms, content creation will be your best friend at this time. Tell your audience everything they need to know about CBD, who is using it and why and how they can, too (just make sure to what you are saying is compliant with the law)!
To ensure the content on your website matches the keywords and queries typed into search engines by customers, keyword research is absolutely imperative. Including inbound and outbound links to authority sites in your content (e.g. on your website pages and blog) will act as the building blocks of a successful CBD marketing campaign. Consider submitting your content to online article directories for amplified traffic levels and visibility in the online world.
Did you know that approximately 15% of revenue poured into digital media advertising is spent on affiliate marketing? With a team of affiliate marketers working on your side, albeit behind the scenes, you can relax in the knowledge that your brand is being promoted on an ongoing basis.
Your level of industry knowledge will have a direct impact on how successful you are with CBD marketing – as you’ll need to make sure you stay compliant since CBD products are still very tightly regulated by the FDA.
- topical balms,
- and a whole lot more.
Sales of CBD and hemp oil products in the U.S. reached $238 million in 2018. Learn how your business can navigate this niche and start selling CBD online.