This announcement comes right after Naturipe kicked off its Blue Year celebration. The Blue Year started with a Blue Year Celebration and countdown to 2020, and now this announcement on Naturipe’s Instagram account.
“We are always in pursuit of the very best growers in the world who are willing to innovate and leverage technology to bring the tastiest berries to our consumers. These traits have the added benefit of helping us accurately estimate the size of our harvest,” said Brian Bocock, vice president of product management.
“What’s even more exciting is that Mother Nature is joining the celebration, allowing us to confidently predict 2020 as our largest blueberry production ever.”
“So, whether you prefer a yogurt parfait, blueberry pie, or a handful of straight berries, we’ll be here all year long to help you celebrate the year of the blueberry with Mother Nature herself.”
Naturipe has accurately predicted the size of its blueberry harvest over the years thanks to its thorough understanding of historical production, new plantings and significant farms that have joined the Naturipe family.
This year, almost 750 million pounds of fresh blueberries are expected to be supplied industry-wide, the company said.
“After Pantone named 2020’s color of the year classic blue, and Firmenich announced 2020’s flavor of the year classic blueberry, we knew this year was going to be special,” said CarrieAnn Arias, vice president of marketing at the U.S.-headquartered organization.
“In doing so, we can consistently yield better results both in terms of volume, but most important to us, taste.”
It added that Naturipe would play a significant role in this forecast as the largest fresh blueberry supplier in the world.
Biggest blueberry U.S.: Naturipe forecasts 2020 to be biggest blueberry year ever Leading berry grower-packer Naturipe Farms this year expects to see the biggest and best